Define Your Potential

Thank you for considering Vertex Inc, and we are excited about the opportunity to learn more about you, and help you define your potential contributions at Vertex! Our goal is to find new team members that work to help our clients unleash the strategic potential of Corporate Tax worldwide.


Vertex is considered a premier partner to Oracle, SAP, and works closely with the Big 4 and other leading software providers, as well as tax and accounting firms to provide the most integrated enterprise tax technology solutions available today to the most recognized brands of the world!  We have enjoyed workplace and business recognitions including Philly.com’s Top Places to Work for three years in a row, Working Mother 100 Best Companies, and SmartCEO's Philadelphia Corporate Culture Award.

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Marketing
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200441 Requisition #
JOB SUMMARY:

The Manager I will be responsible for strategy and execution of integrated demand generation programs that will drive pipeline growth in Europe – with a primary focus on DACH it will include the management and execution of email marketing, ABM, third-party programs, thought leadership, social & digital media, webinars and events. 

 
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
  • Develop and execute a growth integrated marketing plan that aligns with business goals and targets
  • Collaborate closely with Sales, regional marketing as well as Product Marketing to develop segment, industry, and role-based messaging to support campaigns.
  • Collaborate with sales to identify target prospects, adapt specific messaging and content, and analyse and provide feedback on results
  • Monitor lead queues and lead development to ensure we have adequate quantity and progress necessary to achieve goals/objectives
  • Manage the budgets and vendors necessary to deliver against goals.
  • Communicate plans, deliverables and milestones to sales and marketing teams.
  • Deploy tactics to deliver personalized content aligned to the buying journey.
  • Extract data from Salesforce, and other systems to derive insights and optimize performance.
  • Drive the ongoing connection and feedback loop between data, tactics, and campaign performance.
  • Participate in other projects or duties.

KNOWLEDGE, SKILLS AND ABILITIES:
  • Analytical approach to data and a strong grasp of marketing attribution and ROI.
  • Process-oriented thinking, attention to detail and experience planning, prioritizing, and implementing strategies
  • Ability to learn and understand core product functionality and market needs.
  • Proven ability to manage multiple projects simultaneously under tight deadlines.
  • Excellent communication skills, both written and verbal.
  • Ability to listen and understand information and communicate the same.
  • Must possess good organizational skills.
  • Must be results oriented, customer focused, and exhibit good interpersonal skills.
  • Proficiency in Microsoft office packages.
  • Sufficient knowledge of business communications, including telephone, voicemail, and e-mail and operations of office machines, such as photocopier, scanner, and fax.
 
EDUCATION, TRAINING:
  • Bachelor’s Degree in Marketing, Business, or a related field; or equivalent experience
  • Five (5) years of B2B demand generation experience (preferably in enterprise software).
  • Proficiency with CRM-related applications (preferably Salesforce and Pardot).
  • Demonstrated hands-on experience with:
    • Planning and execution of prospecting programs that directly contribute to pipeline growth.
    • B2B demand generation and account targeting methodologies.
    • Audience segmentation and content mapping to a buyer’s journey.
    • CRM tech stack (preferably salesforce.com and Pardot).
 
REQUIRED FOUNDATIONAL COMPETENCIES:
  • Builds Relationships:  Fosters open dialogue and obtains shared commitment to proposals; shared ideas and information to promote mutual understanding, respect, and effective decision-making.
  • Drives for Results:  Acts to create opportunities for Vertex or to avoid future problems; has the courage to act with incomplete information rather than simply thinking about it; maintains a focused commitment to achieving enterprise objectives.
  • Knows the Business:  Understands and applies knowledge of Vertex’s business and processes to accomplish goals.
  • Anticipates Customer Needs (internal and external):  Establishes and maintains productive relationships with customers and partners, anticipating their needs.
  • Learns Continuously:  Expands own knowledge base to enhance performance; seeks development to increase strengths for current and future needs.
 
COMMENTS:

The above statements are intended to describe the general nature and level of work being performed by individuals in this position.  Other functions may be assigned, and management retains the right to add or change the duties at any time.


Vertex is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.


While performing the duties of this job, the work environment may require an individual to be able to sit or be stationary at a computer and use computers for extended periods of time and move freely around the building. Travel may be required. 

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